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Your Guide to Finding the Perfect Scent

What’s the difference between eau de parfum and eau de toilette? How do you find the best perfume for women to match your style? Our fragrance guide answers all your questions and helps you discover your perfect scent.






Which perfume should I pick?

Choosing a signature scent is personal and exciting, and it starts with knowing the kind of fragrances you prefer and how long you’d like them to last. For a light, fresh option ideal for everyday wear, look to perfumes with citrus or fruity notes. For something deeper and more long lasting, consider scents with amber, vanilla, or woody tones. Fragrances are often grouped into these families:


  • Floral fragrances: Soft and feminine
  • Amber fragrances: Deep and warm
  • Woody scents: Rich and bold
  • Fresh scents: Light and airy

  • Our Discover range is a great starting point for exploring top perfumes for women. It offers a variety of eau de toilette across these fragrance families at affordable prices, allowing you to experiment with multiple scents before settling on your favourite. Take advantage of free Click & Collect to find your next go-to fragrance with ease.


    Our favourite Discover scents







    How to test a perfume

    Testing fragrances is essential to finding the perfect fit. Spray a small amount on your pulse points and let it evolve over a few hours, as the different notes interact with your skin’s pH and hydration levels. Well-moisturised skin enhances the longevity of a scent, so pairing your perfume with a matching body lotion is a great tip.

    For gifting, consider a perfume set for women, which often includes complementary items like lotions or smaller sizes of the same scent. These are perfect for gifting, whether it’s for a special occasion or a thoughtful surprise.

    Don’t forget to store your fragrance in its original box and keep it in a cool, dark place to preserve its true essence. Explore our collection of perfumes. Whether you're after the best perfume for women or a women perfume gift set, you’ll find a world of choice with us.


    Our Favourite Scents at M&S






    What are fragrance notes?

    Understanding fragrance notes can help you find the best selling women’s perfume for your style. Perfumes are composed of top notes, middle notes, and base notes that evolve over time:


  • Top notes: Light, fresh, and noticeable immediately after application, but fade quickly.
  • Middle notes: The heart of the scent, often floral, fruity, or spicy, and give the perfume its true character.
  • Base Notes: Rich, deep, and long-lasting, often made of amber, vanilla, or woods.

  • Our restorative Apothecary fragrances make it easy to choose, with the main notes clearly printed on each bottle. Perfect for those seeking a long-lasting perfume for women, these fragrances offer both depth and sophistication.

    Enjoy free delivery on orders over AED 200 when exploring our Apothecary collection or browsing luxury women perfume gift set options.


    Our favourite Apothecary scents

    With a wide selection of top perfumes for women and options to suit every preference, finding your perfect scent has never been easier. And with perks like 10% off your first online order, you’ll enjoy an exceptional shopping experience that’s just as memorable as the fragrances themselves.